These days, if you are planning to establish your mobile presence for your business, then the first question that comes to your mind is whether you want to have a mobile app for your business or a mobile website, but it is seen that mobile apps are gaining huge momentum among business owners as well as their customers. This is because a well-built app makes sense in a number of specific use scenarios.
In this regard, for interactive games, an app is definitely your best choice. Other than this, if you know that your target audience are going to be using your app in a personalised fashion on a regular basis, then definitely a mobile app provide a much better way to do that. If you are looking forward to build brand recognition, then a mobile app can greatly contribute to it. However, it is important for you to create an app that is functional and should have features that your esteemed customers will love. Furthermore, it plays a vital role in enhancing your customer engagement. It is believed that creating a strong and positive impression for your apps in the app store is the most important thing. This is because the market is flooded with good ideas and surely wants to stand out from the crowd.
Tips on creating a good impression on the visitors in app store
Effective First Screenshot
You will only get few seconds in order to attract users towards your app and thus, it is very important for you to offer the most appealing screenshot.
Create Engaging Screenshot Subtitles
There is a need to select some catchy words for the subtitles. When it comes to convincing your audience, you should not forget the rule of 3 words.
Use Large font for Title
It is seen that there are many users who do not open the frame while browsing through the app store. Hence, it is necessary for you to ensure that your content is visible to them without using the zoom option.
Focus on the Special Features
Enlarging the special features as well as the key elements of your app can draw the attention of your users. On the other hand, if your app is not targeting a particular group of people then make sure that you have given equal attention to all the categories.
Use Interesting Emblems
Using words like Lol, Wow and Ah can convert audience into customers. In addition, using terminologies that your audience would relate to can attract them to a large extent.
Opt for Custom Colors
If you are looking forward for a higher customer engagement, you should pick the custom color options. Choose the color scheme that is in accordance with your app’s design.
Use High-Quality Images
A picture speaks more than words and so, make sure you are using quality images that are unique and suits your brand in order to capture the attention of your target audience. It is believed that with great image, you have the potential to boost engagement as well as encourage social media shares.
In addition to these tips, you can consult your marketing partner and can find the best marketing strategy to grab attention to the app store. However, you just need to remember that you need to be creative as well as experimental.